Marketing Manager - The Skirvin Hilton Oklahoma City (Finance)

Exciting opportunity at the Skirvin Hilton Oklahoma City! They are seeking an On Property Marketing Manager to join their team. Get involved in innovative storytelling and engage with the local community, guests, and Hilton team members. Join us in shaping impactful narratives!

What will I be doing?

As a Marketing Manager, you would be responsible for assisting in leading Marketing Planning & Execution strategies for the hotel including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.

The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers. Requires extensive and regular interaction with hotel's executive committee members.

Keys to Success:

1. Builds a close alignment with on-property, regional, and brand marketing teams.

2. Successfully executes the tactical elements of the annual marketing plan.

3. Strong project management skills, with the ability to prioritize multiple projects at once.

4. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

5. Highly adaptable to seasonality and conflicting priorities.

Marketing Planning & Strategy

• Branding & Positioning: Leads the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget : Leads the development of strategic marketing plans. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan. (if agency support exists)
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC.

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and adjusts marketing strategies/budgets where needed based on performance metrics.
• Project Management : Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content : Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
• Third Party Site Management : Maintains all imagery and content within 3 rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
• Content & Asset Management : Identifies visual asset needs and coordinates all photo & video shoots as needed.
• Reporting : Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

• Assist the Director of Sales & Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on regular cadence and on an as needed basis.

What are we looking for?

• 3+ years of combined marketing, advertising, and/or ecommerce marketing experience required
• Prior hotel/travel industry experience preferred
• Agency background preferred
• Flexible scheduling based on property activations, events Required
• Background and knowledge of Adobe Creative Suite and/or Canva preferred

The Benefits- Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

• Medical Insurance Coverage - for you and your family
• Mental health resources including Employee Assistance Program
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel program: 100 nights of discounted travel
• Parental leave to support new parents
• Debt-Free Education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild
• Education, including: college degrees and professional certifications*
• 401K plan and company match to help save for your retirement
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Career growth and development
• Team Member Resource Groups
• Discounted Team member lunches
• Discounted dry cleaning for work attire
• Complimentary Garage Parking - adjacent to hotel
• Recognition and rewards programs