Vice President Marketing (Finance)

As one of the world's leading manufacturers of cardio- and endovascular medical devices, BIOTRONIK is headquartered in Berlin, Germany, and represented in over 100 countries by its global workforce. The work of our committed, highly specialized, exceptionally skilled employees results in crucial advancements in the world of cardiology and changes the lives of patients every day.

BIOTRONIK is seeking an experienced, high caliber Vice President of Marketing for our new Neuromodulation division. The role requires a visionary leader with expertise in neuromodulation, strong analytical skills and the ability to inspire and lead a high-performing team.

The VP Marketing is responsible for the development, implementation, management and execution of an effective marketing strategy and corresponding commercial plan to achieve revenue objectives. The VP Marketing will drive downstream and upstream execution for currently available and next generation products.

The VP will also lead the upstream marketing team and formulate product development strategy working alongside research and development teams.

Job Description

The VP Marketing will have significant interaction with key opinion leaders in the field of pain management, the field-based salesforce and the research and development teams must work collaboratively to create plans and ensure that customer targeting, messaging, new product launches, clinical indication expansion, and sales tools are well executed and impactful.

This position reports to the President, NRO.

Your Responsibilities

• Strategic Planning: Develop and implement marketing strategies that support the company's growth objectives and enhance brand awareness in the neurology and neurostimulation markets.
• Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape. Utilize insights to inform marketing strategies.
• Product Launches: Lead the planning and execution of product launches, ensuring effective communication and positioning in the market.
• Market Segmentation: Identify and target key market segments to optimize marketing efforts and ensure tailored messaging for different customer groups.
• Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels.
• Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility and engagement.
• Team Leadership: Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10-12 years of experience in marketing, with significant experience in a startup environment.
• Proven track record of developing and executing successful marketing strategies in the neurology or neurostimulation field.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills.
• Experience with digital marketing tools and platforms.
• Ability to lead and inspire a team.
• Strategic thinker with a results-driven approach.
• Develop and maintain strong relationships with key opinion leaders and key customers.
• Develop strong credibility with Sales, KOLs, and customers through procedural, product, and competitor/competitive therapy knowledge.
• Partner with Learning & Development to ensure the effective training of the sales team.
• Ensure that all marketing activities conform to company guidelines and local laws.

Required Education and Experience

• 8+ years of post-MBA experience in medical device or biotech marketing or 10+ years of medical device or biotech marketing.
• MBA a plus.
• Prior neuromodulation experience a plus.
• Direct experience and responsibility of successfully managing a multi hundred-million-dollar business in a competitive market.
• Experience developing and launching into new markets.
• Downstream and upstream marketing experience in a highly competitive medical device market.
• Strong team player who can incorporate input from others and can generate consensus through inclusion.
• Must be able to thrive in a fast-paced and dynamic work environment.
• Ability to speak up when important information or questions must be raised and takes action when issues must be addressed.
• Strong and creative thinker who is intellectually curious.
• Sound decision making capabilities.
• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Ability to develop strong relationships with customers, clinical & sales partners.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership.
• Ability to work in hospitals, operating rooms, clinics, and surgical centers.
• Domestic and international travel up to 50%.

Travel Requirements:

Domestic and international required. Amount varies but could be as much as 50%.

Supervisory Responsibilities:

Responsible for supervising a team of direct reports.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is a largely sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary. While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel or operate objects, tools or controls, and reach with hands and arms. The employee is frequently required to talk and hear.

Position Type/Expected Hours of Work:

This is a full-time position. Standard days of work are Monday through Friday. Hours of work may vary depending on time zone supported. Occasional evening and weekend work may be required as job duties demand.

Are you interested? Please apply online through our application management system! We are looking forward to welcoming you.

Location: Remote out of Lake Oswego, OR

Apply now under: www.biotronik.com/careers

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by law.