Retail Media Strategy Lead (Healthcare)

Retail Media Strategy Lead

Job Description

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

Kimberly-Clark North America is seeking a strategic, analytically minded individual to join its Business Unit Sales organization.  The role is a great fit for an ambitious, innovative candidate who is eager to drive transformation and establish new norms within a fast-paced, high-growth, dynamic environment.

The Retail Media Strategy Lead, will play a critical role within the Digital and Omnichannel Marketing space, collaborating cross-functionally across brand, media, insights + analytics, customer development, and commercial analytics.  This role will be responsible for the brand's Retail Media performance across Customers and will deliver via deep collaboration as part of a multi-functional operating model, embedded in the brand and business rhythm.

In this role, you will:

• Responsible for Brand Retail Media strategy/plans and performance across customers, working collaboratively with a cross-functional group including brand, media, and customer omnichannel teams
• Drives advanced integration of Retail Media into the yearly integrated marketing planning process as well as in-year overall brand/business unit investment strategy
• Partners with customer specific Omnichannel Marketing teams and agency partners to ensure Retail Media execution delivers on the strategy and plans are optimized for best performance
• Collaborates with Integrated Media Strategy Lead to harmonize retail and national media planning as well as audience and reach/frequency management; recommend spend by media vehicle/tactic
• Aligns with key BU partners to identify both pragmatic and strategic growth opportunities within Retail Media to accelerate Digital + Omnichannel share growth
• Responsible for paid search (and associated optimizations) across retailers by brand, leveraging analytic tools to maximize Retail Search performance across customers – including driving recommendations on Retail Media budget to link to brand strategy, including tactical inputs into audiences, keywords, organic vs. paid search, etc.
• Partners with agency and Omnichannel Marketing teams by Customer to ensure brand Retail Media strategies and plans/executions align with and maximize value from RMN JBPs
• Support rapid Retail Media optimizations + measurement – ensure real-time optimizations are done on an integrated basis with national optimizations.
• Navigate + influence a cross-functional, matrix organization to secure continued support from the right stakeholders at all levels (e.g. Executive leadership to Manager level) to drive business results
• Identifies and drives innovative approaches or new offerings/capabilities as part of learning plan for Brand Retail Media across customers

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform – so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor's degree
• 5+ years of progressive experience omnichannel/customer marketing
• 2+ years of experience in digital functions, performance marketing or eCommerce.
• In-depth knowledge of/experience working with key retailers (e.g., Walmart, Target, Kroger, Amazon) on Digital Commerce and retail media/performance marketing
• Experience at either Media/Commerce Agency, Retail Media Network / Platform, or in Digital Commerce Marketing at a CPFG is required.  Experience in two or more of those is preferred.
• Broad knowledge of retailer media platforms and success go-to-market executions that achieve positive ROIs
• Ability to analyze relevant data, insights, and information to identify opportunities, develop strategies and execute plans to address.
• Experience integrating Retail Media + National Media strategies
• Ability to think and act strategically and to drive commercial planning and execution.
• Creative thinking and problem-solving skills.
• Experience working in a matrix organization with a proven track record of leading/driving change via influence 
• Travel requirements 10%

Preferred:

• Master's degree
• CPG experience

Total Benefits

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Salary Range: 140,320 – 173,360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit-Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark's sole discretion.

#LI-Hybrid

Salary Range: 140,320 – 173,360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time