Senior Director, Head of US Co-Brand Acquisitions & Loyalty Strategy (Finance)

***This role is based at one of our corporate offices in Dallas, TX or McLean, VA***

Our US Co-brand Product Team increases Hilton's customer growth through strategically designed partnerships and campaigns and builds awareness for our industry award-winning Hilton Honors loyalty program. The team is focused on growing customer acquisition and growing customer spend engagement and retention through Hilton direct channels such as the Hilton Honors mobile app, Hilton.com website, Email, Direct Mail, HGV, and Hilton reservation agents. Also, the team generates engagement and repeat business through recognition of loyalty benefits and earned rewards during guest stays.

Hilton and American Express have a long-standing, industry-leading partnership. The comprehensive strategic partnership activates and brings together the best of both for Customers, Hotels, and Hilton Team Members. The Hilton Honors American Express co-branded portfolio provides customers with the best way to accelerate the Hilton Honors promise and elevate their experience during and beyond their stay journey.

What will I be doing?

As the Senior Director of US Co-Brand Acquisitions & Loyalty Strategy, you will deliver the short- and long-term acquisition targets for the Hilton Honors-American Express credit card portfolio across all functions, including digital, mobile, HGV, direct mail, on-property, paid media, and more. You will also drive the efforts to activate and optimize existing customer spend engagement, and driving portfolio revenue, which includes developing and managing the loyalty strategy across Hilton and American Express customer channels. In this leadership role, you will be the accountable business leader on acquisitions & loyalty, and you will set the acquisitions & loyalty strategy. You will partner with cross-functional teams to achieve growth goals through excellence in implementation, channel development and maturation, and performance measurement. You will be at the critical hub of multi-functional work across the Hilton and Amex teams, and provides direction, mentorship, and subject-matter expertise to lead diverse cross-collaborative support teams. You will report directly to the VP of US Co-Brand & Global Amex Partnerships.

Your responsibilities will also include:

• Develop and manage acquisitions & loyalty marketing channel forecasts, partnering with strategic analytics, finance and the American Express teams to achieve annual goals.
• Drive advocacy for co-brand strategic objectives and garner support across the Hilton enterprise, including working with leadership in Technology, Finance, Hotel Operations, and Brand.
• Demonstrate card-member acquisitions & loyalty intelligence and evolve the team's shared understanding of target card members and optimize performance throughout the customer funnel.

How you will collaborate with others:

• Partner with American Express loyalty & retention teams to identify and achieve new opportunities.
• As part of Global Co-brand Leadership team, partner with regional co-brand leaders to build a learning culture that further develops a market-leading global co-brand Center of Excellence attracting, retaining, and developing a team.

What initiatives you will take ownership of:

• Lead a team to develop and drive the acquisitions & loyalty strategy, including partnering with the marketing and channel SME's to develop a test & learn roadmap, and execute all marketing campaigns.

What are we looking for?

Success will demonstrate itself through the following attributes and skills:

• Understanding of credit card landscape, regulatory environment and industry norms, value prop development, card acquisition, card member servicing, early tenure card member engagement, card member retention, and card member value.
• Expertise in building and leading a business (P&L) in a large global and matrixed organization.
• Expertise in leading and motivating a team.
• Strategic eye for business with ability to use market intelligence to find opportunities and drive performance.
• Positive relationship and business development experience.

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• Fifteen (15) years of professional experience
• Seven (7) years of management experience leading teams
• Five (5) years of credit card, co-brand or loyalty leadership experience
• Experience leading/managing large enterprise-level partnerships
• Experience working across customer channels, including website, mobile apps, email, and call centers
• Up to 25% of travel

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• MBA
• Ten (10) years of hospitality, financial services, travel, or similar industry experience
• Financial Services or Credit Card senior leadership roles

What is it like working for Hilton?

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.